FOOD FOR THOUGHT
Ikea gets the Millennial mindset. The company is expressing its witty, creative, and eco-friendly side by providing customers with instructions on how they can cut the Frakta bag into a bib, a pet's raincoat, an apron... and much more. Not to mention their playful response to Balenciaga's blue tote that looks remarkably similar to the Frakta bag... AdWeek
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AuthorMirei Takashima Claremon, PhD, is a global marketing expert who focuses on deciphering cross-cultural consumer differences. Archives
August 2017
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