How to reuse the iconic blue ikea frakta bag

Ikea gets the Millennial mindset. The company is expressing its witty, creative, and eco-friendly side by providing customers with instructions on how they can cut the Frakta bag into a bib, a pet's raincoat, an apron... and much more. Not to mention their playful response to Balenciaga's blue tote that looks remarkably similar to the Frakta bag... 

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