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FOOD FOR THOUGHT

LVMH's "FRENCH net-a-porter" initiative

3/8/2017

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Is this the future of luxury in the digital space? How will it simulate the quality of service customers can get in-store? Are they targeting a different demographic from their typical LVMH consumers?

​LVMH prepares for launch of multi-brand virtual department store 
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    Mirei Takashima Claremon, PhD, is a global marketing expert who focuses on deciphering cross-cultural consumer differences.

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