Connecting The Best LUXURY Experts to Elevate Brands
How can you ensure that your brand has a relevant competitive advantage and becomes more premium over time? For the success of your brand we set up a unique collaboration of the world's best experts in branding, premium and luxury.
Dr. daniel André langer
President & CEO, ÉquitÉ consulting
Dr. Daniel A. Langer is the founder of ÉQUITÉ Branding, Brand Strategy, Premium & Luxury Consultancy. He focuses on building the identity of brands from the ground up, sharpening their positioning, and creating brand worlds and experiences to accelerate growth, ultimately enabling the brands to become more premium and more valuable. He is one of the world's most renowned experts on the management of premium and luxury brands. He holds an MBA and a PhD in luxury marketing and management and has a multi-year experience in teaching premiumization, luxury management, and innovation leadership at several top business schools. He also has a 20+ year track record of building and accelerating some of the most iconic consumer goods brands in the world for L'Oréal, Henkel, and Unilever in Beauty Care and Nestlé in Food & Beverages, creating and managing various +1 bn, +500, and +100 MUSD brands. He is the co-author of some of the world's top rated books and publications on luxury including a Chinese version of his Luxury - Marketing & Management textbook. His doctoral thesis was among the first major publications ever to analyze the psychology behind luxury purchases and explain how premium and luxury brands need to be managed differently to become more valuable, profitable, and competitive. He is a sought after speaker and commentator by the media. For more information, please visit equiteconsulting.com.